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Roma — exterior view
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4-star property · FLORENCE

Roma

Piazza Santa Maria Novella, 8 6 0, FLORENCE

4 star rating 4-star
Instant confirmation AED · taxes included
What stands out
Wi-fi
Gym
Air conditioning in Restaurant
Bar
Newspaper stand
Air conditioning in public areas
About this hotel

The four-star Hotel Roma offers an ideal base for both business and leisure travelers in Florence. Housed in a meticulously restored 18th-century building, it overlooks the Piazza Santa Maria Novella in the heart of the city. For business trips, the hotel provides a fully equipped conference room suitable for meetings, seminars, and events. Its 57 well-appointed rooms feature amenities such as heating, international…

The four-star Hotel Roma offers an ideal base for both business and leisure travelers in Florence. Housed in a meticulously restored 18th-century building, it overlooks the Piazza Santa Maria Novella in the heart of the city. For business trips, the hotel provides a fully equipped conference room suitable for meetings, seminars, and events. Its 57 well-appointed rooms feature amenities such as heating, international television channels, computer connections, and minibars. The hotel's elegant interior design creates a refined atmosphere for a memorable stay in Florence, whether for business or pleasure. *Please note: From July 1st, a city tax of €7. 00 per person/night is payable directly to the hotel.

Your stay
Check-in
28 Aug 2026
From 14:00
Check-out
31 Aug 2026
11:30–12:00
Guests
2A · 0C · 1R
3 nights

Available at the property for an extra charge (payable at the hotel where applicable):

Car park EUR 35.00 Garage EUR 35.00 Massage charge applies Photocopier charge applies Fax charge applies Printer charge applies Audio-visual equipment rental charge applies
Amenities & services

48 facilities across 8 categories.

Facilities
24
  • Bellboy service
  • Clothes dryer
  • Room service
  • Laundry service
  • Wheelchair-accessible
  • Car park
  • Wi-fi
  • Gym
  • Multilingual staff
  • Garage
  • Local and international calls
  • Transfer service
  • Luggage room
  • Babysitting service
  • Key Collection
  • Air conditioning in public areas
  • Fireplace
  • Towels and bed linen
  • Smoke detector
  • 24-hour reception
  • Concierge
  • Newspaper stand
  • Lift access
  • Hotel safe
Meals
7
  • Kosher meal
  • Gluten-free meals
  • Hot breakfast
  • Special dietary options
  • Snacks
  • Breakfast
  • Breakfast buffet
Location
5
  • Double rooms (55)
  • Single rooms (2)
  • Total number of rooms (57)
  • Year of most recent renovation (2018)
  • Number of floors (main building) (6)
Business
5
  • Photocopier
  • Fax
  • Printer
  • Meeting room (1)
  • Audio-visual equipment rental
Catering
4
  • Non-smoking area
  • Bar
  • Breakfast room
  • Air conditioning in Restaurant
Hotel type
1
  • hotel
Entertainment
1
  • TV lounge
Health
1
  • Massage
Room types at this hotel

150 room categories — choose live availability and pricing on the right.

Apartment · B1
Sleeps 1–10
Apartment · B2
Sleeps 1–10
Apartment · Cm
Sleeps 1–10
Apartment · Standard
Sleeps 1–10
Bed · City View
Sleeps 1
Bed · Standard
Sleeps 1
Ctg · Standard
Sleeps 2–8
Double · 2b
Sleeps 1–4
Double · 2d
Sleeps 1–4
Double · 2d As
Sleeps 1–4
Double · 2q
Sleeps 1–4
Double · As
Sleeps 1–3

+ 138 more room categories — full list appears in the rates panel

Location

Piazza Santa Maria Novella, 8 6 0, FLORENCE

Distance from key points
  • Beach
  • Bus/Train station
  • Nearest Bus / Metro Stop
  • Harbour
  • Golf course
  • Airport
Good to know
House rules
  • Check-inFrom 14:00
  • Check-out11:30–12:00

Times as published by the property — confirmed on your voucher.

Payment at the hotel
  • MasterCard
  • Visa Electrón
  • Maestro
  • Visa
  • Diners Club
  • JCB
  • American Express

When you book through Green Apple, you pay in AED via Paymob — Visa, Mastercard, Amex, Apple Pay, 3DS-secure.

Things to keep in mind
  • Non-smoking establishment
  • LGTBIQ friendly
Why book through Green Apple
Same hotel · better price

Net rates negotiated directly with Hotelbeds — often lower than the property's own site, always all-in.

Real humans on WhatsApp

Mid-trip change? Late arrival? Message +971 4 284 6712 — a person replies.

Established 2012

A DTCM-licensed Dubai travel house. IATA TIDS registered. 13+ years of arranging stays.

Frequently asked

What are the check-in and check-out times at Roma?

Most properties check guests in from around 14:00 and check out by around 12:00 — the exact times are set by the hotel and appear on your voucher. Early check-in or late check-out can be requested, subject to availability — message our concierge on WhatsApp and we'll arrange it where the property allows.

Can I cancel my booking at Roma?

Cancellation policy is set per rate. Each rate card in the booking widget shows whether it is refundable and the exact deadline. Free-cancellation rates can be cancelled in seconds from your confirmation email. Non-refundable rates are clearly flagged before payment.

Is breakfast included?

Some rates include breakfast and others don't. The board basis (Room Only / Bed & Breakfast / Half Board / Full Board / All Inclusive) is shown on every rate card, so the choice is yours.

What payment methods does the hotel accept?

At the property, Roma accepts MasterCard, Visa Electrón, Maestro, Visa. When you book through Green Apple, payment is handled in AED via Paymob (Visa, Mastercard, Amex, Apple Pay) — secure 3DS checkout, no surprises.

What amenities does Roma offer?

Key amenities at Roma include Wi-fi, Gym, Air conditioning in Restaurant, Bar, Newspaper stand. A full list of facilities is available in the amenities section of this page.

Why book through Green Apple Travel?

Green Apple is a Dubai-rooted travel house, established 2012 and IATA TIDS registered. We negotiate net rates directly with global suppliers (Hotelbeds) so you book the same hotel — often at a lower all-in price — and you get a real human on WhatsApp if anything changes mid-trip.
Need a hand?

Talk to a Dubai-based concierge.

Not sure on dates, room type, or rate? A real person replies on WhatsApp — same-day, in English, Arabic, or Russian.

Message on WhatsApp
From / stay
AED 2,611
3 nights · taxes in