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Rosso23 — exterior view
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3-star property · FLORENCE

Rosso23

Piazza Santa Maria Novella, 23, FLORENCE

3 star rating 3-star
Location
Florence
Piazza Santa Maria Novella, 23
Check-in
From 14:00
What stands out
Wi-fi
Air conditioning in Restaurant
Bar
24-hour reception
About this hotel

Located in the heart of Florence, Hotel Rosso 23 is steps from the Historic Center and the Basilica of Santa Maria Novella. This hotel offers convenient amenities such as complimentary Wi-Fi, a snack bar, and room service. Guests can enjoy a drink at the bar/lounge and a complimentary continental breakfast served daily. The 42 guestrooms feature minibars, satellite TV, private bathrooms with showers, hair dryers, sli…

Located in the heart of Florence, Hotel Rosso 23 is steps from the Historic Center and the Basilica of Santa Maria Novella. This hotel offers convenient amenities such as complimentary Wi-Fi, a snack bar, and room service. Guests can enjoy a drink at the bar/lounge and a complimentary continental breakfast served daily. The 42 guestrooms feature minibars, satellite TV, private bathrooms with showers, hair dryers, slippers, safes, and desks. Nearby attractions include the Cathedral of Santa Maria del Fiore and the Ponte Vecchio.

Your stay
Check-in
29 Aug 2026
From 14:00
Check-out
01 Sep 2026
Guests
2A · 0C · 1R
3 nights

Available at the property for an extra charge (payable at the hotel where applicable):

Car park charge applies
Amenities & services

18 facilities across 5 categories.

Facilities
9
  • Car park
  • Wheelchair-accessible
  • Room service
  • Multilingual staff
  • Wi-fi
  • Lift access
  • Cloakroom
  • Luggage room
  • 24-hour reception
Catering
3
  • Air conditioning in Restaurant
  • Non-smoking area
  • Bar
Meals
3
  • Snacks
  • Breakfast
  • Continental breakfast
Location
2
  • Number of floors (main building) (4)
  • Total number of rooms (42)
Hotel type
1
  • hotel
Room types at this hotel

60 room categories — choose live availability and pricing on the right.

Double · 1b
Sleeps 1–2
Double · As
Sleeps 1–4
Double · As Db
Sleeps 1–4
Double · Cv Su
Sleeps 1–4
Double · Db Su
Sleeps 1–4
Double · Ey
Sleeps 1–2
Double · Ey 1
Sleeps 1–4
Double · Queen
Sleeps 1–4
Double · Qn Su
Sleeps 1–4
Double · Ro
Sleeps 1–4
Double · Standard
Sleeps 1–4
Double · Su
Sleeps 1–4

+ 48 more room categories — full list appears in the rates panel

Location

Piazza Santa Maria Novella, 23, FLORENCE

Open in Google Maps
Good to know
House rules
  • Check-inFrom 14:00

Times as published by the property — confirmed on your voucher.

Payment at the hotel
  • American Express
  • JCB
  • Diners Club
  • MasterCard
  • Visa

When you book through Green Apple, you pay in AED via Paymob — Visa, Mastercard, Amex, Apple Pay, 3DS-secure.

Things to keep in mind
  • Non-smoking establishment
  • Minimum check-in age
Why book through Green Apple
Same hotel · better price

Net rates negotiated directly with Hotelbeds — often lower than the property's own site, always all-in.

Real humans on WhatsApp

Mid-trip change? Late arrival? Message +971 4 284 6712 — a person replies.

Established 2012

A DTCM-licensed Dubai travel house. IATA TIDS registered. 13+ years of arranging stays.

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Frequently asked

What are the check-in and check-out times at Rosso23?
Most properties check guests in from around 14:00 and check out by around 12:00 — the exact times are set by the hotel and appear on your voucher. Early check-in or late check-out can be requested, subject to availability — message our concierge on WhatsApp and we'll arrange it where the property allows.

Can I cancel my booking at Rosso23?
Cancellation policy is set per rate. Each rate card in the booking widget shows whether it is refundable and the exact deadline. Free-cancellation rates can be cancelled in seconds from your confirmation email. Non-refundable rates are clearly flagged before payment.

Is breakfast included?
Some rates include breakfast and others don't. The board basis (Room Only / Bed & Breakfast / Half Board / Full Board / All Inclusive) is shown on every rate card, so the choice is yours.

What payment methods does the hotel accept?
At the property, Rosso23 accepts American Express, JCB, Diners Club, MasterCard. When you book through Green Apple, payment is handled in AED via Paymob (Visa, Mastercard, Amex, Apple Pay) — secure 3DS checkout, no surprises.

What amenities does Rosso23 offer?
Key amenities at Rosso23 include Wi-fi, Air conditioning in Restaurant, Bar, 24-hour reception. A full list of facilities is available in the amenities section of this page.

Why book through Green Apple Travel?
Green Apple is a Dubai-rooted travel house, established 2012 and IATA TIDS registered. We negotiate net rates directly with global suppliers (Hotelbeds) so you book the same hotel — often at a lower all-in price — and you get a real human on WhatsApp if anything changes mid-trip.
Need a hand?

Talk to a Dubai-based concierge.

Not sure on dates, room type, or rate? A real person replies on WhatsApp — same-day, in English, Arabic, or Russian.

Message on WhatsApp