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The Academy — exterior view
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4-star property · LONDON

The Academy

Gower Street, 21, LONDON

4 star rating 4-star
Instant confirmation AED · taxes included
What stands out
Wi-fi
Restaurant
Bar
Newspapers
24-hour reception
About this hotel

Situated in the heart of Bloomsbury in London's West End, The Academy comprises a collection of five Georgian townhouses combined into one charming luxury hotel. Following a multi-million-pound interior refurbishment by YTL Hotels, The Academy is now a proud member of the prestigious Small Luxury Hotels of the World collection. The comprehensive refurbishment was overseen by renowned New York-based designer Alexandra…

Situated in the heart of Bloomsbury in London's West End, The Academy comprises a collection of five Georgian townhouses combined into one charming luxury hotel. Following a multi-million-pound interior refurbishment by YTL Hotels, The Academy is now a proud member of the prestigious Small Luxury Hotels of the World collection. The comprehensive refurbishment was overseen by renowned New York-based designer Alexandra Champalimaud, who has created an engaging blend of modern and vintage with a nod to the lives and loves of the Bloomsbury Set who lived and worked in the area in the early 20th Century. This rejuvenated 50 bedroom/suite boutique hotel in Bloomsbury juxtaposes timeless glamour and traditional features with a modern, comfortable city style to create a contemporary take on townhouse living.

Your stay
Check-in
27 Aug 2026
18:00–02:00
Check-out
30 Aug 2026
11:00–11:00
Guests
2A · 0C · 1R
3 nights
Amenities & services

22 facilities across 6 categories.

Facilities
15
  • Laundry service
  • Concierge
  • Library
  • Clothes dryer
  • Luggage room
  • Wi-fi
  • Bellboy service
  • Newspapers
  • Multilingual staff
  • Car park
  • Wheelchair-accessible
  • Terrace
  • Garden
  • 24-hour reception
  • Fireplace
Catering
2
  • Restaurant
  • Bar
Business
2
  • Meeting room
  • Business centre
Location
1
  • Total number of rooms (49)
Hotel type
1
  • hotel
Entertainment
1
  • TV lounge
Room types at this hotel

17 room categories — choose live availability and pricing on the right.

Double · King
Sleeps 1–4
Double · Queen
Sleeps 1–4
Double · St 2
Sleeps 1–4
Dbt · 2b
Sleeps 1–6
Dbt · Db
Sleeps 1–6
Dbt · King
Sleeps 1–6
Roo · Ro
Sleeps 1–10
Single · Standard
Sleeps 1
Stu · Db
Sleeps 1–5
Stu · Queen
Sleeps 1–5
Stu · Standard
Sleeps 1–5
Suite · Db
Sleeps 1–8

+ 5 more room categories — full list appears in the rates panel

Location

Gower Street, 21, LONDON

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Good to know
House rules
  • Check-in18:00–02:00
  • Check-out11:00–11:00

Times as published by the property — confirmed on your voucher.

Payment at the hotel
  • American Express
  • MasterCard
  • Visa
  • Maestro

When you book through Green Apple, you pay in AED via Paymob — Visa, Mastercard, Amex, Apple Pay, 3DS-secure.

Things to keep in mind
  • Non-smoking establishment
Why book through Green Apple
Same hotel · better price

Net rates negotiated directly with Hotelbeds — often lower than the property's own site, always all-in.

Real humans on WhatsApp

Mid-trip change? Late arrival? Message +971 4 284 6712 — a person replies.

Established 2012

A DTCM-licensed Dubai travel house. IATA TIDS registered. 13+ years of arranging stays.

Frequently asked

What are the check-in and check-out times at The Academy?
Most properties check guests in from around 14:00 and check out by around 12:00 — the exact times are set by the hotel and appear on your voucher. Early check-in or late check-out can be requested, subject to availability — message our concierge on WhatsApp and we'll arrange it where the property allows.

Can I cancel my booking at The Academy?
Cancellation policy is set per rate. Each rate card in the booking widget shows whether it is refundable and the exact deadline. Free-cancellation rates can be cancelled in seconds from your confirmation email. Non-refundable rates are clearly flagged before payment.

Is breakfast included?
Some rates include breakfast and others don't. The board basis (Room Only / Bed & Breakfast / Half Board / Full Board / All Inclusive) is shown on every rate card, so the choice is yours.

What payment methods does the hotel accept?
At the property, The Academy accepts American Express, MasterCard, Visa, Maestro. When you book through Green Apple, payment is handled in AED via Paymob (Visa, Mastercard, Amex, Apple Pay) — secure 3DS checkout, no surprises.

What amenities does The Academy offer?
Key amenities at The Academy include Wi-fi, Restaurant, Bar, Newspapers, 24-hour reception. A full list of facilities is available in the amenities section of this page.

Why book through Green Apple Travel?
Green Apple is a Dubai-rooted travel house, established 2012 and IATA TIDS registered. We negotiate net rates directly with global suppliers (Hotelbeds) so you book the same hotel — often at a lower all-in price — and you get a real human on WhatsApp if anything changes mid-trip.
Need a hand?

Talk to a Dubai-based concierge.

Not sure on dates, room type, or rate? A real person replies on WhatsApp — same-day, in English, Arabic, or Russian.

Message on WhatsApp
From / stay
AED 5,124
3 nights · taxes in