Green Apple Travel & Tourism
Saved hotels

Nothing saved yet — tap the ♥ on any hotel to keep it here.

WhatsApp
Best-price guarantee Instant confirmation
The Place Firenze — exterior view
← Back to results
5-star property · FLORENCE

The Place Firenze

Piazza Santa Maria Novella, 7, FLORENCE

5 star rating 5-star
Instant confirmation AED · taxes included
What stands out
Wi-fi
Gym
Restaurant
Bar
Valet parking
Newspapers
About this hotel

Located in Florence, this comfortable hotel lies close to the city centre just 500 m from the nearest public transport links. Opened in 2003, but newly refurbished in 2021, this 4-storey hotel comprises a total of 20 well-appointed accommodations of which 12 are double rooms and 8 suites. The air-conditioned hotel offers guests access to a lobby with a 24-hour reception desk and lifts. The comfortable rooms come with…

Located in Florence, this comfortable hotel lies close to the city centre just 500 m from the nearest public transport links. Opened in 2003, but newly refurbished in 2021, this 4-storey hotel comprises a total of 20 well-appointed accommodations of which 12 are double rooms and 8 suites. The air-conditioned hotel offers guests access to a lobby with a 24-hour reception desk and lifts. The comfortable rooms come with a bathroom with hairdryer, a direct dial telephone, a minibar, air conditioning and a hire safe. Guests are able to select their breakfast from a buffet.

Your stay
Check-in
27 Aug 2026
From 16:00
Check-out
30 Aug 2026
From 12:00
Guests
2A · 0C · 1R
3 nights

Available at the property for an extra charge (payable at the hotel where applicable):

Car park EUR 65.00 Garage EUR 65.00 À la carte lunch charge applies À la carte dinner charge applies Room service charge applies
Amenities & services

40 facilities across 7 categories.

Facilities
25
  • Car park
  • Garage
  • Wheelchair-accessible
  • Laundry service
  • Gym
  • Concierge
  • Room service
  • Babysitting service
  • Car hire
  • Multilingual staff
  • Newspapers
  • Bellboy service
  • Wi-fi
  • Luggage room
  • Valet parking
  • Clothes dryer
  • Library
  • Air conditioning in public areas
  • Key Collection
  • Fireplace
  • Terrace
  • Smoke detector
  • Lift access
  • 24-hour reception
  • Currency exchange facilities
Meals
7
  • À la carte dinner
  • Breakfast
  • À la carte lunch
  • Snacks
  • Breakfast served to the table
  • Vegetarian meal
  • Breakfast a la carte
Catering
3
  • Non-smoking area
  • Restaurant
  • Bar
Location
2
  • Total number of rooms (20)
  • Number of floors (main building) (4)
Hotel type
1
  • hotel
Business
1
  • Meeting room
Entertainment
1
  • TV lounge
Room types at this hotel

27 room categories — choose live availability and pricing on the right.

Apartment · Standard
Sleeps 1–10
Double · Deluxe
Sleeps 1–2
Double · Dx 1
Sleeps 1–4
Double · Lo
Sleeps 1–4
Double · P6
Sleeps 1–4
Double · Su
Sleeps 1–2
Double · Su 1
Sleeps 1–4
Jsu · As
Sleeps 1–3
Jsu · City View
Sleeps 1–5
Jsu · Db
Sleeps 1–5
Jsu · Standard
Sleeps 1–5
Roo · Dp
Sleeps 1–10

+ 15 more room categories — full list appears in the rates panel

Location

Piazza Santa Maria Novella, 7, FLORENCE

Open in Google Maps
Good to know
House rules
  • Check-inFrom 16:00
  • Check-outFrom 12:00

Times as published by the property — confirmed on your voucher.

Payment at the hotel
  • American Express
  • Visa Electrón
  • Maestro
  • Visa
  • MasterCard

When you book through Green Apple, you pay in AED via Paymob — Visa, Mastercard, Amex, Apple Pay, 3DS-secure.

Things to keep in mind
  • Non-smoking establishment
Why book through Green Apple
Same hotel · better price

Net rates negotiated directly with Hotelbeds — often lower than the property's own site, always all-in.

Real humans on WhatsApp

Mid-trip change? Late arrival? Message +971 4 284 6712 — a person replies.

Established 2012

A DTCM-licensed Dubai travel house. IATA TIDS registered. 13+ years of arranging stays.

Frequently asked

What are the check-in and check-out times at The Place Firenze?
Most properties check guests in from around 14:00 and check out by around 12:00 — the exact times are set by the hotel and appear on your voucher. Early check-in or late check-out can be requested, subject to availability — message our concierge on WhatsApp and we'll arrange it where the property allows.

Can I cancel my booking at The Place Firenze?
Cancellation policy is set per rate. Each rate card in the booking widget shows whether it is refundable and the exact deadline. Free-cancellation rates can be cancelled in seconds from your confirmation email. Non-refundable rates are clearly flagged before payment.

Is breakfast included?
Some rates include breakfast and others don't. The board basis (Room Only / Bed & Breakfast / Half Board / Full Board / All Inclusive) is shown on every rate card, so the choice is yours.

What payment methods does the hotel accept?
At the property, The Place Firenze accepts American Express, Visa Electrón, Maestro, Visa. When you book through Green Apple, payment is handled in AED via Paymob (Visa, Mastercard, Amex, Apple Pay) — secure 3DS checkout, no surprises.

What amenities does The Place Firenze offer?
Key amenities at The Place Firenze include Wi-fi, Gym, Restaurant, Bar, Valet parking. A full list of facilities is available in the amenities section of this page.

Why book through Green Apple Travel?
Green Apple is a Dubai-rooted travel house, established 2012 and IATA TIDS registered. We negotiate net rates directly with global suppliers (Hotelbeds) so you book the same hotel — often at a lower all-in price — and you get a real human on WhatsApp if anything changes mid-trip.
Need a hand?

Talk to a Dubai-based concierge.

Not sure on dates, room type, or rate? A real person replies on WhatsApp — same-day, in English, Arabic, or Russian.

Message on WhatsApp
From / stay
AED 11,885
3 nights · taxes in