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The Frame Hotel — exterior view
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4-star property · Florence

The Frame Hotel

Via Panzani 2 Duomo, Florence

4 star rating 4-star
Location
Florence
Via Panzani 2 Duomo
About this hotel

Centrally located in Florence's Historic Center, The FRAME Hotel is steps away from the Duomo and a short walk from Ponte Vecchio and the Basilica of Santa Maria Novella. This family-friendly hotel offers a variety of amenities, including a coffee shop, bar/lounge, and room service. Guests can enjoy complimentary Wi-Fi, concierge services, and a 24-hour front desk. A roundtrip airport shuttle is available (surcharge)…

Centrally located in Florence's Historic Center, The FRAME Hotel is steps away from the Duomo and a short walk from Ponte Vecchio and the Basilica of Santa Maria Novella. This family-friendly hotel offers a variety of amenities, including a coffee shop, bar/lounge, and room service. Guests can enjoy complimentary Wi-Fi, concierge services, and a 24-hour front desk. A roundtrip airport shuttle is available (surcharge). The 24 air-conditioned rooms feature Smart TVs, minibars, and private bathrooms with bidets.

Your stay
Check-in
29 Aug 2026
Check-out
01 Sep 2026
Guests
2A · 0C · 1R
3 nights
Location

Via Panzani 2 Duomo, Florence

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Good to know
Payment at the hotel

When you book through Green Apple, you pay in AED via Paymob — Visa, Mastercard, Amex, Apple Pay, 3DS-secure.

Why book through Green Apple
Same hotel · better price

Net rates negotiated directly with Hotelbeds — often lower than the property's own site, always all-in.

Real humans on WhatsApp

Mid-trip change? Late arrival? Message +971 4 284 6712 — a person replies.

Established 2012

A DTCM-licensed Dubai travel house. IATA TIDS registered. 13+ years of arranging stays.

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Frequently asked

What are the check-in and check-out times at The Frame Hotel?
Most properties check guests in from around 14:00 and check out by around 12:00 — the exact times are set by the hotel and appear on your voucher. Early check-in or late check-out can be requested, subject to availability — message our concierge on WhatsApp and we'll arrange it where the property allows.

Can I cancel my booking at The Frame Hotel?
Cancellation policy is set per rate. Each rate card in the booking widget shows whether it is refundable and the exact deadline. Free-cancellation rates can be cancelled in seconds from your confirmation email. Non-refundable rates are clearly flagged before payment.

Is breakfast included?
Some rates include breakfast and others don't. The board basis (Room Only / Bed & Breakfast / Half Board / Full Board / All Inclusive) is shown on every rate card, so the choice is yours.

Why book through Green Apple Travel?
Green Apple is a Dubai-rooted travel house, established 2012 and IATA TIDS registered. We negotiate net rates directly with global suppliers (Hotelbeds) so you book the same hotel — often at a lower all-in price — and you get a real human on WhatsApp if anything changes mid-trip.
Need a hand?

Talk to a Dubai-based concierge.

Not sure on dates, room type, or rate? A real person replies on WhatsApp — same-day, in English, Arabic, or Russian.

Message on WhatsApp